Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
$22.50
Discover the groundbreaking insights of the international bestseller 'Blue Ocean Strategy' in this expanded edition by W. Chan Kim and Renée Mauborgne. Learn innovative strategies to create entirely new market spaces and render your competition irrelevant. With over 4 million copies sold globally, this indispensable guide is a must-read for forward-thinking business leaders and entrepreneurs. Available in a sleek, durable hardcover. The transformative ideas imparted give a great reading experience. It's a must have for your professional library.